How to send an email in response to a triggered event?

We need to send emails in response to a triggered event. We have created two data extension, one for client data and another to event data. These data extensions are filled with API procedures.

We have a query to join this information in a data extension to send in the email.
We don´t know how we can create a campaign (or other element in ExactTarget application), to wait the event and immediately send the email in response to this event.

Answer

It will depend on the kind of event:

If it is an event that is included in the Measures function then:

  • Use a data filter based on the given measure (open email, click…)
  • Include the data filter as an activity in a workflow automation in Automation studio.
  • Include an Send activity in the workflow to the outcome of the data filter.
  • Set the Automation to run daily.

Follow the link for information on measures function. http://help.exacttarget.com/en/documentation/exacttarget/subscribers/measures/

If it is not an event included in Measures function then

  • Create a data filter using the data in the data extension where you keep the event information.
  • Include the data filter as an activity in a workflow automation in Automation studio.
  • Include an Send activity in the workflow automation to the outcome of the data filter.
  • Set the Automation to run daily.

In both cases the emails that will be sent will not be after the event has happened. All emails will be sent when the Automation runs.

Attribution
Source : Link , Question Author : MRSR , Answer Author : Dr. Xavier

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