“Moderation” versus “interaction”?

I have come across these two terms which are used interchangeably in many contexts.

Basically, a moderator (M) is a factor that impacts on the relationship between X and Y. Moderation analysis is usually done using a regression model. For example, gender (M) can affect the relationship between “product research” (X) and “product purchase” (Y).

In interaction, X1 and X2 interact to influence Y. The same example here is that “product research” (X1) is affected by “gender” (X2) and together they affect “product purchase” (Y).

I can see that in moderation, M affects the X-Y relationship but in interaction, M (which is gender in this case) affects the other IV.

Question: If the aim of my project is to see how gender affects the relationship between X and Y, should I use moderation or interaction?

Note: My project is about the correlation between X and Y, not causal relationship between X and Y.

Answer

You should consider the two terms to be synonymous. Although they are used in slightly different ways, and come from different traditions within statistics (‘interaction’ is associated more with ANOVA, and ‘moderator variable’ is more associated with regression), there is no real difference in the underlying meaning. In fact, statistics is littered with synonymous terms that come from different traditions that mean the same thing. Should we call our X variables ‘predictor variables’, ‘explanatory variables’, ‘factors’, ‘covariates’, etc.? Does it matter? (No, not really.)

The way to think about what an interaction is, is that if you were to explain your findings to someone you would use the word ‘depends’. I will make up a story using your variables (I have no way of knowing if this is accurate or even plausible): Lets say someone asks you, “if people research a product, do they purchase it?” You might respond, “Well, it depends. For men, if they research a product, they typically end up buying one, but women enjoy looking at and thinking about products for its own sake; often, a woman will research a product, but have no intention of buying it. So, the relationship between researching a product and buying that product depends on sex.” In this story, there is an interaction between product research and sex, or sex moderates the relationship between research and purchasing. (Again, I don’t know if this story is remotely correct, and I hope no one is offended by it. I only use men and women because that’s in the question. I don’t mean to push any stereotypes.)

Attribution
Source : Link , Question Author : Adhesh Josh , Answer Author : gung – Reinstate Monica

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