# Prior for the coefficients of a linear regression model

I have a linear regression model $\bf Y=\bf{X}\bf{\beta}+\epsilon$. I want to assign a prior on $\bf\beta$ in order to derive the posterior predictive model $p(y_{predictive}|\bf{y},\bf{X},\beta)$. How do I decide which prior I assign to the regression coefficient $\bf{\beta}$ ? Is there a literature that discusses this?