So Salesforce Einstein is pretty much a buzz word recently. And I have completed the related trailhead for it. It seems to me apart from its machine learning and data mining technologies underneath the ground, the functionality are majorly just showing predict result/scoring/likelihood in our current page, and of course, plus sending different emails to different individuals.
So it seems to me that it isn’t much to learn about
Salesforce Einstein. In the
Trailhead, it mentioned:
Developers, you can use the PredictionIO as a Heroku service to build
custom machine learning engines in a fraction of the time. Or use the
Predictive Vision Service API (beta only) to train deep learning
models to recognize and classify images.
PredictionIOis a service which is not quite associated with Salesforce platform so I am kind of thinking it is not that part of
My question is, as from a developer or success manager’s perspective of view, is there any new feature we need to pay attention to?
I have searched a while. Just like lightning experience a few releases ago, Salesforce Einstein has a bright future and will keep on releasing new stuffs in the future releases.
The features which are Generally Available now are on this trailhead: https://trailhead.salesforce.com/en/get_smart_einstein_feat/get_smart_einstein_feat_tour
Personally, I wouldn’t consider PredictionIO to be part of Salesforce Einstein unless Salesforce is determined to say so.
Sales Cloud Einstein
- Get an automatic reminder task to follow back up with customers who
haven’t responded to emails.
- Review the reminder tasks, and accept or reject tasks on demand.
Marketing Cloud Einstein
Score every customer’s likelihood to engage with an email,
unsubscribe from an email list, or make a web purchase.
Help marketers better anticipate the needs of every customer so they
deliver the perfect one-to-one journey.
Show multiple predicted behaviours in common to marketers when they’re
building new audience segments.
Create the perfect audience segment to drive customers to the next
level of engagement or conversion.
Recommend the best product, content, or offer for each individual.
Increase average order values, convert more anonymous web visitors,
and surface relevant content faster.
Automatically analyse the tone and sentiment of conversations in 10+
Make smarter decisions around campaigns and truly understand the
voice of your customer.
Detect and classify what language a post was authored in, giving
marketers the ability to harness all conversations about a particular
Slice and dice data into language segments.
Spam Detection Insights
- Identify known spam sites across the social universe.
Community Cloud Einstein
Recommended Experts, Articles, and Topics
Suggested posts, articles, experts, and topic pages.
Optimized community experience for each community member, tailored to
Automated Service Escalation
Automatic case creation for customer posts that don’t receive a timely
Automatic case creation for customer posts that contain specific
words (for example, “broken”).
Analytics Cloud Einstein
Smart Data Discovery
Discover insights from millions of data combinations in minutes by
automatically examining all possible variable combinations in a
Eliminate the manual trial-and-error process of traditional
Commerce Cloud Einstein
- Unique, personalised recommendations throughout the shopper journey,
including mobile and desktop e-commerce transactions and in-store
interactions with store associates.
Provide tailored content for individual emails.
Use relevant content, products, and offers without replacing email
Transform vast amounts of product, order, and customer data into
Understand product purchase correlation and power smarter
merchandising and store planning.